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RCA, Gemini TRAZE and NXP Semiconductors bring the “Next Experience” of Electronic event ticketing to the world of cricket - By NXP Semiconductors


RFID-Trial Deployment to allow fast, secure access for over 1000 VIP Guests at the ICC Champions Trophy Cricket Semi-final in Jaipur.

Rajasthan Cricket Association (RCA), Gemini TRAZE RFID, NXP Semiconductors, and Smartag, have announced the deployment of RFID-ticketing technology within the Jaipur cricket grounds at the semi-final match of the ICC Champions Trophy Cricket 2006. This match, to be held on November 2, 2006, is the world’s first such deployment for a cricket event.

With the success of NXP’s RFID based ticketing solution deployed at all 12 stadiums in Germany for the recent World Cup Soccer, NXP & Gemini TRAZE RFID worked with the Rajasthan Cricket Association (RCA) to deploy a ”hands-free” RFID ticketing solution for VIP guests. The guests holding these highly secure tickets simply need to walk through the gate for quick and convenient entry into the stadium.

Mr. Anant Vyas, Media Chief of RCA for the ICC Champions Trophy 2006 mentioned in his remarks, “In our quest of deploying the cutting edge technology in this event to facilitate the perfect staging of cricket matches, RCA is proud to be a pioneer to adopt and successfully demonstrate the world class, effortless ticketing experience which sets a bench mark in secure electronic ticketing experience in partnership with NXP Semiconductors, the world’s leading supplier of RFID chips & Gemini TRAZE RFID, leading manufacturer of RFID Tags, Readers & Antennas”. RCA is the first state cricket association in India to have adopted electronic ticketing system for an International Cricketing event. Being adopted on a pilot project basis now, RCA plans to introduce this ticketing experience on a full-fledged basis for future events. With the success of this pilot, the use of this technology will become a regular feature at the State Cricket Academy.

Speaking on the occasion Mr. Ashok Chandak, Executive Director, NXP Semiconductors India commented, “NXP is proud to bring the world’s latest & proven electronic ticketing technology to an international cricket event in India. By participating in high-profile events such as these, our ultimate goal is to contribute positively to developing the local industry for RFID applications. We want to provide “Next Experience” of the technology application that is Insightful, Inventive and make people’s lives simpler and more enjoyable”

“We are quite excited about this opportunity of providing the first RFID enabled ticketing solution for a sports event in India and appreciate the visionary approach of RCA in making this possible”, said Mr. Pradhyumna T Venkat, CEO, Gemini TRAZE RFID Pvt. Ltd. “The RFID based ticketing system promotes security and facilitates faster & convenient patron entry into the stadium”. Commenting on the company’s vision, Mr. R. Ramkumar, Chairman, Gemini TRAZE RFID Pvt. Ltd. said “Supporting & enabling innovative applications like these are in line with our objective of commoditizing RFID technology to an extent of making it affordable, technically viable & simple for immediate deployment”.

NXP provides the IC chips based on the proven ICODE technology, while Gemini TRAZE RFID is providing the indigenous reader terminals, “walk thru” gate antenna and the system integration expertise. Smartag provides the tickets into which the chips are embedded. These RFID-enabled tickets, which each contain an ICODE transponder IC and a unique ticket number, comply fully with the ISO 15693 standard.

About Rajasthan Cricket Association (RCA)

RCA is a premier body of Cricket, which controls the game of cricket in the state of Rajasthan & is registered under the Sports Act of the Government of Rajasthan 2005. RCA is an affiliate unit of BCCI, and is responsible for organizing district level to international level cricket matches in the state. RCA has to its credit, the first foreign TV Telecast in India, which began from Jaipur in 1993, the staging of two World Cup Matches in 1987 and 1996. Besides this, RCA has organised more than 20 International Matches at the SMS Stadium Jaipur. A world-class cricket academy has been established by RCA in the Pink City of Jaipur- the facilities available in this academy have been appreciated by the entire cricket playing nations who have visited Jaipur in connection to the Champions’ Trophy Matches. For more information, please contact: Mr. Anant Vyas, Tel No: +91-98290 16290 Email: annavyas@hotmail.com

About Gemini TRAZE RFID

Gemini TRAZE RFID Pvt. Ltd. is the first Company in India to design, manufacture and market Radio Frequency Identification (RFID) based Tags, Readers and Antennas under the brand name “TRAZE”. Gemini TRAZE has proven capabilities in the RFID market and has successfully completed over 125 installations with as many clients/partners worldwide. Gemini TRAZE has a state-of-the-art R&D and Manufacturing infrastructure & Centre of Excellence in Chennai, India to build & showcase custom RFID products & solutions for the Enterprise, Retail, Manufacturing, Sports & Events, Government and Transportation sectors. More on TRAZE RFID at www.traze.in
For more details, please write to Mr. Pradhyumna T Venkat, pradhyumna@traze.in

About NXP Semiconductors

NXP Semiconductors is a top-10 semiconductor company founded by Philips more than 50 years ago. Headquartered in the Netherlands, the company has 37,000 employees working in 20 countries across the world. NXP creates semiconductors, system solutions and software that deliver better sensory experiences in mobile phones, personal media players, TVs, set-top boxes, identification applications, cars and a wide range of other electronic devices.

 

For more information, please visit www.nxp.com or contact:

Ms. Anamika Iyengar
Tel: +91-80- 40247750,
Email: anamika.iyengar@nxp.com

 

The statements or opinions or product features are those of the company and are not necessarily agreed or authorised or endorsed by IndiaCore.com.


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