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CeBIT Australia , May 5- 7, 2015 || Sydney

CeBIT Australia – where the ICT industry gathers to consider how technology can help us face future challenges

Australia’s largest business technology show opens to thousands in Sydney


CeBIT Australia is the Global Business Technology Event. Now in its 14th year, CeBIT is the most significant business technology industry exhibition and conference in Asia-Pacific.

CeBIT 2015 includes:

  • Keynotes and Conferences – which includes presentations from world leaders in technology
  • CeBIT Campus – a popular way for busy people to quickly master change across multiple topics
  • CeBIT Expo – where nearly 400 exhibitors will come together to share their new technology and offerings to the market
  • CeBIT StartUp – is a dedicated exhibition and conference for the start-up sector and investment community offering commercial innovators and tech entrepreneurs an extraordinary opportunity to connect with business, investors and government.
  • Highlights: CeBIT’s official partner is the NSW Government. The NSW Government is proud to be the Official Partner of CeBIT Australia 2015, Sydney. NSW is Australia's leading digital, information/communication (ICT) and business technology State, and the preferred Australian location for global technology companies. Sydney is the nation's digital startup capital.
  • CeBIT’s supporting partner is the City of Sydney.
  • CeBIT Australia is presented by Deutsche Messe – the world leader in bringing innovative, inspiring and effective business events to high level decision makers. Global Fairs. Global Business.

The most significant business technology event in the Asia-Pacific region, CeBIT opened to thousands of people at Sydney Olympic Park with a charismatic welcome address by the Honourable Dominic Perrottet MP, NSW Minister for Finance, Services and Property who said that CeBIT is well known for bringing together the best and brightest of the ICT industry, however more than a great exhibition and conference, CeBIT is a time for us to think about the future challenges to society and how technology can help us face those challenges.

The Honourable Tony Abbott, Prime Minister of Australia in his video-address welcomed local, Australian and international visitors to Sydney to CeBIT, calling it: “the most significant ICT showcase in our region. It’s become the place to connect with global leaders, visionaries, start-ups and multinationals.”

Kicking off day one of the three-day event, chief evangelist of Canva and former evangelist of Apple, Guy Kawasaki shared with the CeBIT audience the lessons he learned from working with Steve Jobs.


“Innovators ignore naysayers,” he explained. “Can you imagine if Steve Jobs came to a show like CeBIT and told someone that he had an idea to dramatically change computing, and they said, nay, it can’t be done? If Steve had listened to that, we never would have had one of the most successful profitable companies in the world today”.

With 400 exhibitors across the two halls of The Dome at Sydney Olympic Park, a fantastic conference line-up and a very strong attendance, Managing Director of Hannover Fairs Australia, Harvey Stockbridge is delighted with the energy on the exhibition floor and how the show has begun.

“We have experienced unparalleled interest from academia, industry, media and government this year and the atmosphere on the show floor demonstrates that.

“Already our exhibitors are reporting great leads from discussions on the show floor, and we look forward to another two days of great ideas, business deals and education,” said Mr Stockbridge.

CeBIT’s day one conferences covered the topics of Social Business, Mobile Engagement and Big Data and Analytics.

Speaking in the social business stream, Sarah Bernhardi, Digital Transformation Centre, Telstra shared her experience of how to foster engagement and collaboration through digital transformation.

Under the Mobile Engagement stream, George Lawson, Head of Emerging Products and Innovation for VISA, shared the journey on making the vision of a mobile wallet a reality. And David Boloker, Chief Technology Officer, from IBM’s Emerging Internet Technology Group gave his keynote about his perspectives on Big Data 3.0.

David Shing, Digital Prophet AOL (US) gave the closing keynote on Recalibrating Digital Conversations.

Entrepreneurs, inventors, business leaders and academics have used CeBIT Australia – the most significant business technology exhibition and conference in the region as a platform to launch new software, business solutions and technologies over the three day event at Sydney Olympic Park.

Advanced digital footprint and social media reporting revealed that for the first 39 hours of the show, CeBIT Australia reached over 5.37 million people online. There were over 3756 specific CeBIT mentions during this time, written by 1421 unique authors with an average of 91 mentions per hour over the 39 hour period. The numbers indicate CeBIT Australia’s reach and importance in leading the business technology conversation.

Minister for Communications Malcolm Turnbull MP opens eGovernment Conference at CeBIT Australia and reaffirms commitment to digital transformation

The Honourable Malcolm Turnbull, Minister for Communications, reaffirmed the Federal Government’s commitment to build efficient government services finely focussed on the customer’s digital experience. He made these remarks in his opening address of the eGovernment Conference at CeBIT Australia.

Minister Turnbull announced the newly launched Digital Transformation Office (DTO)’s mission to embrace new technologies and data, and lead innovation in the way public services are designed and delivered. “The government sector represents at least a third of the economy, so by delivering digital services that are easier to access and simpler to use, people will save time when dealing with the government, having an efficiency ripple affect across the whole economy. We should aim to be the leading digital economy in the world. That should be our goal.

“We’ve established the Digital Transformation Office to deliver services that focus solely and fully on the customer. “The DTO has not been established to chase savings, they will inevitably follow, the services are so easy and efficient to use the customers will seek them out ahead of less efficient delivery channels such as over the counter.

CeBIT.AU Business Awards

The CeBIT.AU Business Awards which recognise the diverse cross section of the business technology community are a highlight of Asia-Pacific’s most significant business technology event, CeBIT Australia 2015.

Twenty of the tech industry’s best and brightest were announced as finalists in the highly coveted CeBIT.AU Business Awards. The 20 finalists go head-to-head to win their chosen category. Highlights of the finalists’ work include digital solutions to empower the elderly to remain social and independent, technology enabling companies that tap into the power of the cloud without the help of a costly expert, and an online resource offering energy saving reports for multi-tenant residential buildings.

Winners of each of the four categories - Top Business Solution, Community Support, Service Distinction and Innovation - all qualify for the major award, The CeBIT Excellence Award were announced at the CeBIT Gala Dinner and Awards Night on 6 May 2015.

An interactive online guidance and engagement platform was the top winner at CeBIT.AU Business Awards. WalkMe- a cloud based service designed to give guidance through an online experience, scooped double gold, winning the ‘Top Business Solution’ award and the top accolade of the ‘CeBIT Excellence’ Award.

The ‘Community Support’ category was won by Me3D. Started by Matt Connelly and Fletcher Thompson, the project aims to make 3D printing simpler, faster and more accessible to a wide range of audiences, both technical and non-technical, whilst getting youngsters interested from an earlier age.

Rackspace, a global leader in hybrid cloud systems, walked away with the gold for ‘Service Distinction’; whilst the ‘Innovation Category’ was scooped by, a helpdesk and management system with mobile solutions.

Harvey Stockbridge, Managing Director of Hannover Fairs Australia the organisers of CeBIT Australia commented: “It was a tough competition across all our categories, but we think all our winners are truly deserving and demonstrated unique products, services and ideas that will have a positive impact on businesses now and in the future.

"It was tough competition across all categories, but our top award – the CeBit Excellence Award – had to go to WalkMe. “We were all very impressed with the platform that provides interactive and step-by-step instructions for businesses needing to train or engage their relevant employees or audiences. The app also improves company processes, reduces resources and is also more cost effective. A winning solution for many businesses and professionals today,” said Mr Stockbridge.

Noam Jacoby, Customer Success Manager, from WalkMe, said: “It feels pretty great to win. For a long time, we’ve all been big believers in this product, so it feels great to have that acknowledged by a large group of professionals in our industry. “It was great to win the top CeBIT Excellence Award because it is an overall acknowledgement of quality and carries a lot of prestige,” he said. 

AirWatch by VMware was awarded the 2014 CeBIT Excellence Award.

The full list of 2015 finalists:

For more information, please visit event website

The statements or opinions or review is by a third party/ or the organiser and are not necessarily agreed or authorised or endorsed by

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