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SATTE 2015- South Asia’s Leading Travel Show, January 29- 31, 2015 || New Delhi.


South Asia's leading travel show SATTE 2015 is being organised by UBM from 29 to 31 January 2015 at Pragati Maidan, New Delhi. SATTE has grown from strength to strength over the last 21 years, and has evolved into the best platform to promote inbound, outbound and domestic tourism.

India has emerged as one of the fastest growing destinations in travel and tourism in the world. Tourism contributes approximately 6 per cent to India’s GDP and 10.2 per cent to employment. According to the World Travel & Tourism Council (WTTC), the tourism sector in India is expected to witness above-average growth in 2014. WTTC’s annual economic impact report 2014 shows that travel and tourism’s economic contribution is expected to grow by 7.3 per cent, therefore giving a boost to the Indian economy by over 2.5%, as compared to 2013. The Government has set a goal to achieve a level of 11.24 million Foreign Tourist Arrivals and 1450 million Domestic Tourist Visits by the year 2016 -17. The UNWTO predicts that India will account for 50 million outbound tourists by 2020; the ‘Kuoni Travel Report India 2007’ predicts that total outbound spending will cross the US$ 28 billion mark in 2020. Meanwhile, the recent measures taken by the Government, such as FDI in aviation and the new visa laws, are further going to provide impetus to the Indian tourism industry. It is estimated that improved visa facilitation could bring in up to 6 million more international visitors to India, which could in turn create 1.8 million more travel jobs in the country over three years.

Highlights of the exhibition:

- The opportunity to conduct business with over 12,000 qualified industry buyers and trade visitors
- The leading platform in the Travel and Tourism industry to showcase your products and services to the global travel trade community
- A series of sponsorship and branding avenues to maximise your brand exposure
- Unrivalled networking opportunities through events that occur throughout SATTE, including the popular welcome dinner,networking lunches and other show stoppers at the venue
- Pre – Scheduled B2B Meetings, serving as a effective tool to do quality business on a global scale
- A strong connect with the travel trade community
- A strong line-up of speakers at the SATTE conference discussing current industry scenarios

Exhibitor Profile

- Airport Authorities
- Air Charter Companies
- Airlines – Domestic and International
- Car Rental Companies
- Convention Centres
- Cruise Liners
- Educational Institutes
- Golf Courses & Resorts
- Hotels & Resorts
- IT Companies
- Medical Tourism
- Spas and Wellness Centres
- Sports Tourism Products
- State Tourism Departments
- National / International Tourism Organizations
- Travel Agents
- Tour Operators

SATTE 2014- Success Story

SATTE – South Asia’s Leading Travel Show has established India as one of the most sought after tourism destinations on the global tourism map by bringing stakeholders from across the world under one roof. Tourism professionals hailed SATTE 2014 as the “Region’s Most Vibrant Show”.

The show’s 21st edition, organised from 29- 31 January, 2014 received a huge industry response, with over 640 exhibitors from 35 countries, 23 Indian states, airlines, DMCs, hotels and the entire gamut of travel, tourism and hospitality suppliers showcasing their products.

The event was inaugurated by Shri Parvez Dewan, Secretary, Ministry of Tourism, Govt. of India in New Delhi in the presence of esteemed guests from the industry like Ms. Alla Peressolava, Head, SILK ROAD Programme/ FAIRS Programme, UNWTO; Ms Sandie Dawe, CEO, VisitBritain; Mr Zulkifly Md. Said, Director General, Islamic Tourism Centre, Malaysia; Mr Nakul Anand, Chairman, Federation of Associations in Indian Tourism & Hospitality (FAITH) and Executive Director, ITC Ltd; Mr. Subhash Goyal, President, Indian Association of Tour Operators; Mr Iqbal Mulla, President, Travel Agents Association of India; Mr Zakkir Ahmed, President, Travel Agents Federation of India; Mr Guldeep Singh Sahni, President, Outbound Tour Operators Association of India; Mr S M Shervani, President, Federation of Hotel and Restaurant Associations of India; Ambassadors and High Commissioners of various Embassies in India, officials from National Tourist Offices and State Tourism Boards.

Despite the continuing global economic challenges, SATTE 2014 opened to a massive industry interest and response, reinforcing the global travel community’s faith of better days ahead through one of the world’s fastest and strongest emerging region of South Asia. The event received a record 10,000 business meeting requests between buyers and sellers. SATTE also welcomed its highest-ever number of attendees- 11,529 travel trade professionals, including pre-registered and hosted Indian and international buyers and business visitors.

"SATTE has become a national institution. It’s a very major institution of the firmament of Indian tourism. “Year 2013 was the year of decision. Year 2014 will be the year of hard implementation and year 2015 will be when India tourism will begin to benefit from these initiatives"- Parvez Dewan, Secretary, Ministry of Tourism, Government of India

One of the important aspects of SATTE 2014 was SATTE India Conference that featured industry leaders address critical issues of regulatory framework and policy in focused discussions, with themes including 'Tourism for National Development' and 'Inventing new approaches to forge a stronger partnership within the industry'. Destination briefings on Maharashtra and West Bengal were held along with panel discussions on 'Developing Innovative Partnership Model for Tourism in 2020' and 'Evaluating India as an emerging MICE destination and factors driving the corporate to host events in India'. Industry experts voiced opinions on the need to evolve the industry ecosystem for increased profitability. Trends emphasised included the proliferation of technological advances, the rise of India and China as the biggest tourist source markets globally, popularity of low cost carriers, and growing awareness and demand for responsible and sustainable tourism. The event also served as a platform to beseech policymakers to address industry issues that require government participation.

SATTE Conference 2014 had line up of panel discussion on various topics including:

'Government should play the role of facilitator: Panel on Tourism for National Development'

Alla Peressolova, Programme Manager, Fairs and Special Field Projects, Silk Road, UNWTO, moderated the very engrossing first panel discussion on day one of SATTE Conference 2014. The topic was debated by some very distinguished panelists from different parts of the world, including, Anand Kumar, Joint Secretary, Ministry of Tourism, Government of India; Victor Wee, Former Chairman, Malaysia Tourism Promotion Board and Chairman of the Programme Committee for UNWTO for 2010-13; Jonathan Karkut, Collaborator, SILK ROAD Programme, UNWTO; Nishantha Wickramasinghe, Chairman, SriLankan Airlines; Rajashree Ajith, Director, Kerala Institute of Tourism and Travel Studies and Rupesh Kumar, Field Co-ordinator, Kerala Responsible Tourism Project (KRTI).

'Government departments need to act as industry agents, fight for the industry'

The topic of second panel discussion on day one was ‘Inventing new approaches to forge stronger partnerships within the industry.’ The session was moderated by Ashwani Lohani, CAO, IROAF (Indian Railways). Sarab Jit Singh, Vice Chairman, FAITH; Dr. Jagdish Patil, Managing Director, Maharashtra Tourism Development Corporation; Subhash Goyal, President, IATO; Umapada Chatterjee, Director, Tourism, West Bengal; S K Mishra, Managing Director, Chhattisgarh Tourism Board and S M Shervani, President, FHRAI formed the panel for the same.

'A common perspective of shared growth needed'

The subject of the first panel discussion on day two was ‘Developing Innovative Partnership Model for Tourism in 2020,’ The session was moderated by Ashish Gupta, Consulting CEO, FAITH. The panel included Jay Gray, Vice President, Partnership Development, Brand USA; Zulkifly Md. Said, Director General, Islamic Tourism Centre, Malaysia; Rahul Pandit, CEO, Lemon Tree Hotels; Ajay Bakaya, Executive Director, Sarovar Hotels & Resorts; Carl Vaz, Chairman & CEO, Charson Advisory Services and Director, DTCM India; Dilip Puri, Managing Director – India and Regional Vice President – South Asia.

Opening the discussion, Gupta laid some ground rules, including discussing the key point - how do all participants in tourism and hospitality value chain have a common perspective of shared growth? Gray put in perspective Brand USA’s public PPP enterprise, and how the NTO works to create demand in the identified market, resulting in everyone in the value chain to benefit. “We work with all the stakeholders, with state organisation, destinations, hoteliers and others. They all make contributions to Brand USA and the Federal Government matches that contribution. And we work with every one of them to find out the markets, campaigns and approaches of how to reach the end consumers,” he said.

'Destination awareness vital to attract MICE

The last panel discussion on ‘Evaluating India as an emerging destination and factors driving corporates to host events in India’ on day two also witnessed some active participation from the audience, especially from foreign and Indian buyers. The panel discussion was moderated by Chander Mansharamani, MD, Alpcord Network Travel & Conferences Management. The panelists included Devendra Saraiya, Manager–Travel, Deloitte; Shajai Jacob, Director & Head - Marketing & Communications, Jones Lang LaSalle and Shyam Nagpal, MD, International Conference and Exhibition Services.

For more information, please visit event website

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