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ELECRAMA-2012, January 18- 22, 2012 || Mumbai 1to attract over 4,000 Foreign Buyers

The largest electrical transmission & distribution equipment exhibition in the world, ELECRAMA-2012 being organized by IEEMA in January 2012 at Mumbai, will attract over 4,000 foreign buyers from across the world. These would include procurement officials from power utility companies, power equipment / technology marketing companies and consultants looking to source from India, etc.

At a preview of ELECRAMA-2012 for foreign diplomats in India, it was announced that with the support of the Department of Commerce, Government of India, a Reverse Buyer-Seller Meet (RBSM) called ChangeXchange for Indian SMEs is being organized by IEEMA concurrently with ELECRAMA-2012 under which over 350 foreign buyers from Africa, Latin America, CIS, and ASEAN countries will be hosted.

The RBSM (Reverse- Buyer – Seller - Meet) will be an excellent forum for meeting foreign buyers who plan to source electrical products and equipment from India. ChangeXchange will handhold the meetings of hundreds of foreign buyers and Indian sellers with the objective of providing Indian electrical equipment manufacturers a platform to reach out to the potential global markets and foreign buyers.

Currently, India’s exports of electrical equipment are around US$ 4.5 billion and even though they are growing at a fast clip annually, they are less than 1% of the global trade. With the electricity sector being a sunrise sector across the entire developing world, there exists a significant export potential for the domestic industry. ELECRAMA-2012 will help India in showcasing its capabilities to the world and provide a boost to the made-in-India brand.

Mr. Ramesh Chandak, President IEEMA, said, “To sustain the envisaged annual GDP growth rate of 8-9% over the next 20 years, it has been estimated that India will require to increase its electricity generation capacity by around 5 times, i.e. from around 180 GW presently to over 8800 GW by 2032. This would require matching upgradation and enhancement of the electricity transmission and distribution (T&D) segment. Given this scenario, there is tremendous opportunity for growth of the domestic electrical equipment industry including SMEs.”

H.E. Prof. Festus Kaberia, Ambassador of Kenya stated: “As India is fast becoming a major global R&D hub for the power sector, offering of right technology at right price and free market access for exchange of global trade has made India the most favored destination. Being an established exporter of electrical equipment globally, India is playing a key role in establishing power projects – generation, transmission and distribution in Kenya. India is Kenya’s sixth largest trading partner and the trade between the two countries during the period January to April 2011 has reached approximately US$ 650 million. I am delighted to note that ELECRAMA-2012 is being organized in Mumbai early next year and I am certain that Kenya will be suitably represented by industry leaders, power utilities and other stake holders. ELECRAMA-2012 will certainly boost business between Kenya and India and further cement bilateral relations and cooperation in the energy sector.”

H.E. Dr. Ahmed Salem Saleh-Al-Wahishi Chief of Arab League also shared his views, stating, “India and the 22 League of Arab Nations are major trading partners, exhibiting significant improvement in bilateral trade which is expected to reach US$ 120 billion by 2014. As ELECRAMA-2012 is the definitive destination for the power industry, the Arab League nations will surely be part essentially to further business partnership and seek technical cooperation. We believe that ELECRAMA-2012 is an integral part of every global stake holder’s business plans – especially of the League of Arab Nations, and that this is essentially because of the fact that the Indian power sector has opened new frontiers in technology, opening significant business traffic and is an ideal platform for trade opportunities.”

Ms. Indra Prem Menon, Chairperson, ELECRAMA-2012, said: “200 transformer manufacturers, 300 global conductor manufacturers and 200 control and system manufacturers and 41 delegations from 130 countries have signed up for ELECRAMA-2012”.


IEEMA is a 63-year-old Industry Association representing the Indian electrical & industrial electronics industry. IEEMA has over 750 Members with a combined annual turnover over US$ 25 billion. IEEMA is consulted for policy formulation as the industry-government interface, and evolves product standards alongside India’s standards setting body the BIS. IEEMA publishes statistics pertaining to trade and growth, export promotion, raw material price indices etc. IEEMA facilitates industry – user interactions through international technical conferences, roundtables and training/tutorials sessions, and the monthly publication IEEMA Journal. It also organizes ELECRAMA, the largest transmission and distribution equipment and services exhibition in the world.


ELECRAMA is the world's largest electrical T&D exhibition held biennially in Mumbai, India since 1990. From its humble beginnings in 1990 which saw 283 exhibitors and 30,000 visitors, it has grown to be the world's largest one-stop-shop for electrical and industrial electronics. 95% of the Indian electrical industry manufacturers across the entire T&D value chain conforming to global standards come together to showcase their development and manufacturing strength.

For more information, please visit event website or contact:

Rajeev Ketkar
Asst. Director- PR & Membership Cell
501, Kakad Chambers,
132, Dr. Annie Besant. Road,
Worli, Mumbai 400018, INDIA.
Tel: +91 22 2493 0532/ 6528 / 6529
Fax: +91 22 2493 2705

The statements or opinions or review is by a third party/ or the organiser and are not necessarily agreed or authorised or endorsed by

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