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Tata Tops $21 billion as India’s Top 100 Brands are Revealed


The Brand Finance India 100, is an annual study conducted by leading brand valuation and strategy consultancy Brand Finance. India’s biggest brands are put to the test and evaluated to determine which are the most powerful and most valuable. Brand Finance has extended the study from 50 to now encapsulate the top 100 Indian brands, at least double the number covered in other lists of India’s top brands, reflecting Brand Finance’s view that branding has become crucial to an ever increasing number of Indian firms.

Brand value has increased among the top 50 by 10% compared to 2013 with brands such Tata, Godrej, HCL, and L&T leading the way.

Tata has seen its brand value increase by 16% ($3bn) in the year driven by its international diversification strategy and its jewel in the portfolio, Tata Consultancy Services. Despite the fact that some divisions within the group have been underperforming, the brand should benefit from the recently outlined plans to invest $35bn over the next three years and should go some way towards meeting the goal of the Tata chairman, Cyrus Mistry to be amongst the 25 most admired brands globally.

Banking brands on the whole fared the worst collectively with the majority of brands losing brand value or remaining stagnant, due to generally poor governance and weak credit controls especially at the government owned institutions. The State Bank of India has seen its value drop by the largest amount ($1.9bn) as poorer revenue forecasts and bad loans have dampened earnings, although with the RBI now taking a more active approach, state run banks are cleaning up their loan books in anticipation of the next wave of economic growth.

HCL technologies has seen an increase in brand value of 51% ($649m) as its successful strategy has seen the brand win 50 transformational engagements with contract values of $5bn in the past year distributed across all service lines and geographies.

The Brand Value to Enterprise Value ratio (BV/EV) shows the proportion of a company’s value accounted for by the brand. It therefore acts as a rough guide of how well developed a company’s brand is. The average Brand Value to Enterprise Value for India’s top 100 brands is 12%. However some of the largest Public Sector Undertakings (PSUs) have an average ratio of 3%. This shows a pressing need to develop the brands of these PSUs. Given the size of PSUs and their position within India’s economic landscape, this issue has implications for the reputation of Indian business and ‘Brand India’ as a whole. The Modi government has signaled its intent to improve the efficiency and reputation of the public sector but marketing investment and monitoring must also follow for PSUs, like all Indian brands, to reach their maximum potential.

Commenting on the results, Brand Finance’s Savio D’Souza stated, “Indian brands have benefitted from the rapid economic growth seen over the past ten years. Indian brands must take advantage of the improving business sentiment and invest in brand related activities like customer engagement, sponsorships, employee satisfaction and brand tracking to drive the next phase of growth in order for more Indian companies to join the global club of internationally recognized brands. ”

Marketing Director of Brand Finance India, Ajimon Francis, stated, "With the change in Business Sentiments, the Indian economy at large and major branded businesses in India will look to renew customer engagement for building on long term equity. The last few years have also demonstrated the importance of carrying all business stakeholders together with a shared vision and how this has contributed enormously to sustained value creation. Indian brands are gradually moving towards a complex matrix of managing legacies and using technology to remain competitive."

India’s Most Valuable Brands
 
Rank 2014 Rank 2013 Brand Brand Value 2014 (USDm) Brand Rating 2014 Brand Value / Enterprise Value (%) Brand Value Change (%) Brand Value 2013 (USDm) Brand Rating 2013
1 1 Tata 21,102 AA+ 20% 16% 18,169 AAA-
2 NA LIC 4,104 AA+ NA NA NA NA
3 2 State Bank of India 4,063 AA+ 21% -32% 5,995 AA+
4 4 Airtel 3,819 AA+ 12% 2% 3,746 AA
5 3 Reliance 3,547 AA 7% -6% 3,767 AA+
6 5 ONGC 3,294 AA- 9% -4% 3,424 AA-
7 6 Indian Oil 3,151 AA 14% -8% 3,414 A+
8 9 Larsen & Toubro 2,371 AA 11% 11% 2,132 AA+
9 8 Infosys 2,291 AA- 10% 4% 2,206 AA-
10 7 Mahindra 2,272 AA- 13% -10% 2,538 AA-
11 10 Wipro 1,934 AA 11% 2% 1,904 AA
12 14 HCL 1,925 AA 20% 51% 1,277 AA-
13 11 ICICI Bank 1,698 AA+ 8% -7% 1,820 AA
14 16 Godrej 1,505 AA+ 22% 26% 1,198 AA-
15 13 Maruti Suzuki 1,359 AA 25% 3% 1,324 AA-
16 12 Reliance (ADAG) 1,357 AA- 6% 2% 1,335 AA-
17 15 HDFC Bank 1,223 AA 5% 0% 1,228 AA
18 18 Idea Cellular 1,148 AA 11% 1% 1,137 AA
19 17 Bharat Petroleum 1,120 A+ 14% -5% 1,177 A+
20 NA Amul 1,119 AAA- NA NA NA NA
21 20 Hindustan Petroleum 1,098 A+ 13% 16% 944 A+
22 19 Adani Enterprises 1,035 A+ 7% 1% 1,029 A
23 NA Gold Flake 963 AA- 8% NA NA NA
24 23 Axis Bank 766 AA 8% 3% 742 AA
25 21 Hero 694 A+ 12% -14% 806 A+
26 22 Videocon 672 AA 9% -11% 754 AA-
27 29 HDFC 627 AA- 3% 12% 562 A+
28 26 Aditya Birla 625 AA- 18% 6% 589 AA-
29 28 Bank Of Baroda 606 AA- 14% 6% 574 A+
30 33 Bajaj Auto 597 AA- 8% 14% 524 AA
31 30 McDowell’s No.1 578 AA 20% 6% 545 AA
32 27 Ultratech Cement 576 A+ 7% -2% 588 A+
33 34 Britannia 571 AA 32% 19% 480 AA+
34 40 Jet Airways 533 AA 21% 25% 426 AA
35 32 Kingfisher 529 AA+ 17% 1% 525 AA-
36 25 Punjab National Bank 511 A+ 15% -22% 652 A+
37 NA Wills 508 AA- 8% NA NA NA
38 37 kotak 481 AA+ 5% 8% 445 AA
39 NA Parle 475 AA NA NA NA NA
40 41 Suzlon Energy 465 A+ 19% 11% 419 A+
41 39 Cairn India 463 A+ 7% 9% 426 AA-
42 31 Asian Paints 463 AA- 7% -13% 530 A+
43 36 Jaypee Group 462 A+ 4% 3% 449 A+
44 NA Mother Dairy 434 AA- NA NA NA NA
45 38 Gitanjali Group 421 AA- 33% -4% 437 AA-
46 42 ITC 421 AAA- 5% 1% 418 AA+
47 NA Nandini 417 AA- NA NA NA NA
48 35 Crompton Greaves 411 A 40% -11% 461 A+
49 44 Bank of India 397 AA 19% 3% 384 A+
50 NA Bharti Infratel 394 A+ 7% NA NA NA
51 47 Zee 389 AA+ 11% 28% 305 AA-
52 24 Dabur 373 AA 10% -47% 706 AA
53 43 Jsw Steel 362 A+ 6% -9% 396 AA-
54 45 Taj 359 AA+ 27% 1% 354 AA+
55 NA Tanishq 340 AA+ 21% NA NA NA
56 46 Canara Bank 339 AA+ 18% 3% 330 AA-
57 NA Union Bank of India 321 A+ 27% 49% 215 A
58 NA Apollo Tyres 318 A 34% NA NA NA
59 NA GMR 310 A+ 4% 5% 296 A+
60 NA BSNL 307 A- NA NA NA NA
61 NA MRF 293 AA- 26% NA NA NA
62 NA NTPC 282 AA- 1% 11% 254 A+
63 NA Hindalco 280 A+ 2% 11% 253 A+
64 NA IDBI Bank 270 AA 20% 24% 218 A+
65 NA DLF 267 A+ 6% NA NA NA
66 NA Ashok Leyland 258 A 19% NA NA NA
67 NA GAIL 246 A+ 4% 38% 179 A+
68 NA Power Grid Corporation of India 243 A+ 1% 11% 219 A+
69 NA Max Life Insurance 240 A+ 27% NA NA NA
70 NA Sunfeast 238 AA 8% NA NA NA
71 NA ACC 221 A+ 7% -11% 247 A
72 48 Grasim 219 A+ 16% -10% 244 AA-
73 NA Central Bank of India 212 AA 19% 19% 178 A
74 NA Allahabad Bank 207 A+ 28% 19% 173 A
75 NA Ambuja Cement 203 A+ 6% -9% 224 A
76 NA Indian Overseas Bank 202 AA- 28% 11% 181 A
77 NA Mphasis 201 A+ 21% 2% 197 A-
78 NA REC India 193 AA- 6% NA NA NA
79 NA Coal India 189 A+ 1% NA NA NA
80 NA SAIL 176 AA- 4% -12% 201 AA
81 NA Syndicate Bank 174 A+ 20% 1% 173 A
82 49 Titan 173 AA 40% -9% 190 AA
83 NA JK Tyre 173 A 31% NA NA NA
84 NA Power Finance Corporation 162 A+ 5% NA NA NA
85 NA Oriental Bank of Commerce 160 A+ 15% 7% 149 A
86 NA Shopper's Stop 159 AA 25% NA NA NA
87 NA Sonata 157 AA- 27% NA NA NA
88 NA Bharat Forge 153 A+ 13% -8% 166 A
89 NA Apollo Hospitals 151 A 7% 5% 144 A
90 NA DishTV 147 A 18% NA NA NA
91 NA Shriram 146 A+ 6% 0% 146 A+
92 NA Indian Bank 145 A 20% -11% 163 A
93 NA BHEL 142 A+ 27% 2% 139 A
94 50 Bagpiper 136 A+ 17% -2% 138 AA-
95 NA UCO Bank 133 A+ 15% 7% 125 A
96 NA Andhra Bank 132 A 24% -5% 138 A
97 NA Motherson Sumi 130 A 4% NA NA NA
98 NA Spicejet 129 A 27% NA NA NA
99 NA Yes Bank 129 A+ 6% 24% 103 A+
100 NA Havells 128 AA- 24% NA NA NA
 

About Brand Finance

Brand Finance is the world’s leading brand valuation consultancy, with offices in over 15 countries. It provides clarity to marketers, brand owners and investors by quantifying the financial value of brands. Drawing on expertise in strategy, branding, market research, visual identity, finance, tax and intellectual property, Brand Finance helps clients make the right decisions to maximise brand and business value. 

Brand Finance’s Methodology (ISO 10668 compliant)

Brands are probably the most valuable assets that companies own, driving demand and building relationships with customers and partners. Brand Finance calculates brand value by determining the royalties a corporation would have to pay to license its brand if it did not own it, known as the ‘royalty relief’ method. Brand Finance was one of the first companies in the world to be accredited to provide ISO 10668 compliant brand valuations. The ISO 10668 global standard provides a consistent, reliable approach to brand valuation that emphasises transparency and objectivity. Valuers must take all relevant financial, behavioural and legal information into consideration. Brand Finance would like to thank its partners, The Banker, Havas, BAV Consulting, Alexa, Bloomberg, Meltwater, VI360, CSR Hub and Novagraaf for the information they have provided to make our valuations of the world’s top brands ISO 10668 compliant.

As well as a brand value, every brand in the table is accorded a brand rating; a benchmark of the strength, risk and potential of a brand relative to its competitors, expressed as a letter code from AAA+ to D, similar to a credit rating.

Brand values and ratings for the Brand Finance India 100 2014 are calculated as at 1/1/14.

For more information, please visit www.brandfinance.com

The statements or opinions or product features are those of the company and are not necessarily agreed or authorised or endorsed by IndiaCore.com.


For Fee Based detailed analysis & value added information on the Indian Core Sectors, please contact us at info@IndiaCore.com

 
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