IndiaCore logo IndiaCore
India Core AD


company-focus

Featured Reports & Publications
 Upcoming Titles


Overview of New & Renewable Energy Sectors in India


Energy Efficiency Scenario in India

India Core Reports
 




IndiaCore Site




 

 

 
 

FEEL AT HOME IN THE AIR WITH SILKAIR’S NEW BRAND CAMPAIGN- By SilkAir


Cookies, a warm drink, and little personal touches – these are just some of the things that can make one’s air journey more enjoyable. With the spotlight on its personable and warm in-flight service, SilkAir’s new brand campaign, which will be launched tomorrow, will showcase how the airline makes its customers feel at home in the air.

Three brand ads take centrestage in this new campaign, targeting three of SilkAir’s key customer groups – the leisure traveller, families with children and the business traveller.

A departure from the previous ‘SilkAir Explorers’ campaign, which focused largely on SilkAir’s network of over 40 diverse destinations, the new ‘Feel At Home in the Air’ campaign will focus on SilkAir’s affable cabin crew, who make it their mission to provide a high level of service and go the extra mile for passengers’ comfort.

For the first time ever, the campaign will also be extended beyond Singapore, to the China, India and Indonesia markets.

As part of this campaign, 100 Comfort taxis dressed in the new brand ads will spread out across Singapore a month from tomorrow. The interiors of the taxis will also be outfitted with special SilkAir items – SilkAir airplane-shaped cushions and the airline’s in-flight magazine, Silkwinds.

A Facebook contest has also been weaved in to further boost the campaign’s awareness, where both taxi passengers as well as members of the public can participate. Called the ‘SilkAir Cab Challenge’, the contest requires participants to answer simple questions about SilkAir on SilkAir’s Facebook page (www.facebook.com/silkair), using clues found in and outside of the taxis. Contestants stand a chance to win special SilkAir merchandise and the grand prize of a pair of tickets to Hanoi – the latest destination in the airline’s network.

Another component of the outdoor activation involves advertising in the prominent and busy Dhoby Ghaut MRT station for a period of two months. Life-sized versions of the ads showcasing the little personal touches of SilkAir’s cabin crew in attending to passengers, will wrap the pillars and floor of the interchange, conveying to commuters the sense of warmth they’ll get to experience on SilkAir’s flights.

 “We look to these branding initiatives to reinforce our position as the airline which takes pride in giving service from the heart, where little gestures can go a long way. We believe flying should be a memorable experience in itself and this is where the warmth and hospitality of our staff plays an important part. The destination is important, but the journey matters too,” said SilkAir Chief Executive, Mr Leslie Thng.

 

About SilkAir

A full-service airline, SilkAir currently flies to 41 destinations across 12 countries and is the regional wing of Singapore Airlines. Earlier this year, SilkAir was awarded the Changi Airline Awards 2012 by Changi Airport Group for being among the Top 10 Airlines by Passenger Carriage (3rd ranking). In 2011, the airline was awarded Best Regional Airline 2011 by CAPA - the Centre for Aviation. SilkAir was also ranked 2nd in the Best Regional Airline (Asia) category in the 2011 Skytrax World Airline Awards. In 2010, the airline was inducted into TTG Asia's Travel Hall of Fame following its 10th win as Best Regional Airline in the TTG Travel Awards 2009. SilkAir was also ranked among the Top 10 Airlines for Best Cabin Service Worldwide 2011, 2010 and 2009 by Hong Kong-based online travel magazine, Smart Travel Asia. For more details visit silkair.com. SilkAir is also now on Facebook.

For more information, please visit www.silkair.com

The statements or opinions or product features are those of the company and are not necessarily agreed or authorised or endorsed by IndiaCore.com.


For Fee Based detailed analysis & value added information on the Indian Core Sectors, please contact us at info@IndiaCore.com

 
Upcoming IndiaCore Organised/ Partnered Events

Renewable Energy for Indonesia 2017, November 28- 29, 2017 || Jakarta.INDONESIA

renewable-energy-for-indonesia-2017


Global Geothermal Energy Summit 2017, November 29 - 30, 2017 || Amsterdam

global-geothermal-energy-2017


Electricx 2017, December 3- 5, 2017 || EGYPT


Solar-Tec 2017, December 3- 5, 2017 || EGYPT


Critical Control Rooms, December 4- 6, 2017 || TBC

critical-control-room-2017


22nd World Cardiology Conference, December 11- 12, 2017 || Rome. ITALY

world-cardiology-conference-2017


EXCON 2017, December 12- 16, 2017 || Bangluru. INDIA

excon-2017


World of Asphalt Show & Conference 2018, March 6- 8, 2018 || HOUSTON. TX

world-of-asphalt-2017


China International Vending Machine & Self-Service Facilities Fair (China VMF 2018), March 4- 6, 2018 || CHINA

china-vmf-2018


Middle East Electricity 2018, March 6- 8, 2018 || UAE


The 18th China International Petroleum & Petrochemical Technology and Equipment Exhibition, March 27- 29, 2018 || China. BEIJING

cippe-2018


Asia Warehousing Show 2018, May 2- 4, 2018 || Bangkok. THAILAND

asia-warehousing-show-2018


11th World Bioenergy Congress and Expo 2018, July 2– 4, 2018 || Frankfurt. Germany

world-bioenergy-congress-and-expo


“25th Euro Congress on Pediatric Heart Disease and Health” 2018, August 13- 14, 2018 || Dublin, Ireland

pediatric-heart-disease-2018


24th World Cardiology Conference, September 17- 18, 2018 || Hong Kong

world-cardiology-conference-2018


“26th Annual Cardiology and Cardiovascular Nursing Congress” (Cardiac Nursing 2018), November 21 - 22, 2018 || Singapore

cardiac-nursing-2018


Asia Cold Chain Show 2018, November 28– 30, 2018 || Bangkok. THAILAND

asia-cold-chain-show-2018


Road Infrastructure- Safety, Operation & Management, TBA || Mumbai. INDIA


Mining & Mineral Exploration Conclave- ‘Need for Modernisation & Capacity Enhancement in the Indian Mining Industry’, TBA || New Delhi. INDIA


The Madhya Pradesh Agri Summit & Mela, (TBA) || Bhopal. Madhya Pradesh


'Thermal Power India’, TBA || New Delhi. INDIA

TPI-2012


Indian Solar Thermal Energy & PV Conference, TBA || New Delhi. INDIA


Energy Efficiency Forum, TBA || New Delhi. INDIA


Smart Energy & Smart Metering India- 'Convergence of IT, Automation, Control & Communication', TBA || New Delhi. INDIA


Pharma CIO Conclave & Awards 2017, August 9, 2017 || Mumbai
Directories
Conference Proceedings
 
 

Join our Mailing List to receive Information Updates on Events, Happenings, Book Release, Developments in the Core Sector

IndiaCore listing

 
       
IndiaCore Banner
 


Copyright © IndiaCore. All Rights Reserved. Terms of Use & Privacy Policy
Site Designed & Maintained by India Core
IndiaCore.com - The Online Resource for Information on the Indian Infrastructure & Core Sectors